Aug 20, 2025
Too often, marketing Return-on-Investment (ROI) gets reduced to dollars in and dollars out. In this solo episode, Catherine challenges that narrow view and explores why the impact of marketing is about so much more.
From building community and awareness to shifting culture and shaping long-term behavior, she reframes...
Aug 6, 2025
In this episode of How to Change the World, host Catherine Alonzo sits down with innovation strategist and educator Dr. Steve Diasio to talk about how we rethink creativity, challenge outdated systems, and foster innovation that actually works for everyone.
From breaking down the myths of who gets to innovate to sharing...